Techpally infer Content Seeding in Digital Marketing for Growth

What is content seeding? – Definition and tips for your content seeding strategy

Content seeding is a keyword that is often mentioned when it comes to creating content in content marketing. 

But what exactly is content seeding? And how does the “seeding” of content work? 

In this article we explain what content seeding means, why this principle is important in content marketing and how you can successfully set up a content seeding strategy.

What is content seeding?

There are numerous contents for digital media. And every company wants to reach its own target group with its content and convince with its own brand(s), products and services. 

However, it does not help to place content indiscriminately. Marketing content should be used strategically, says Chaktty.

This is exactly where content seeding comes in. It describes the targeted distribution and placement of content in digital media – both in owned media, shared media and earned media, according to Businesspally.

 The aim of content seeding is to systematically generate organic reach and increase traffic on the website and/or blog.

A central component of content seeding are multipliers to expand reach and traffic. 

The multipliers include various actors, musicians, comedians etc On the one hand classic media, on the other hand also influencers and users on the web and on social media channels.

 With content seeding, you aim to ensure that users spread your content further through likes, shares and links, says Techpally boss.

Content seeding thus has three main goals:

• Increasing the reach of content
• Increasing awareness among (new) target groups
• Improving your SEO with good backlinks

Content Seeding: Booster for your content

Of course, content marketing thrives on variance – we have put together six strategies for more variety in the editorial plan for you separately – but even the best content and content that is most relevant to your target group sometimes needs a little support in order to spread faster online.

 Especially with younger companies, it is often not enough to publish content on their own blog and company website.

The awareness of potential customers is not yet that strong and the chance that they will come across the blog and website of the young company is much smaller.

In such cases and if you want to further increase the awareness of your brand(s), content seeding is useful.

Content seeding is not a new idea or concept. It can be likened to guest post distribution, press release distribution or simply the act of building links to your fresh blog or establish website.

You can’t just grow your website by publishing a ton of articles only, you need to also get published on other blogs so people can get to know your brand and what you do.

It can act as a booster for your content, because content seeding combines different approaches: content marketing, (online) PR, social media marketing, influencer marketing and search engine optimization (SEO) of content. 

According to businesspally, Those who “seed” their content try to feed it to various channels. And precisely the channels that are central touchpoints to the target group.

Conclusion

Content seeding is an important part of content marketing in order to disseminate your information and thus better reach customers, either online or offline.

In order for your content seeding to be successful, it is important to use networks of journalists, bloggers, influencers and thought leaders in your industry.

 If you follow a well thought-out strategy when it comes to content seeding, you can give your content marketing new impetus with your content seeding campaign. 

Ultimately, this not only increases customer awareness, but ideally also conversions.